SOCIOS.COM
Unique application based on cryptocurrency and Web3 technologies. The platform allows sports fans to purchase fan tokens for their favorite clubs, giving them the opportunity to engage directly and have their voices heard.
My Project
Rewards
The Rewards feature is an important part of Socios.com. It allows us to reward our users with exclusive prizes, such as tickets or merchandises, that all sports fans will appreciate.
Roadmap
Pain Points Identify
Complexity
The initial reward flow in the app was complex, and simplifying it for users proved to be a significant design challenge.
Misunderstanding
Users found it difficult to understand how to redeem a product, specifically, how to use their points to unlock a reward.
Find Rewards
With so many rewards available, users found it difficult to identify the ones most relevant or interesting to them.
The reward flow we proposed in the app was not simple. Making it clear for users was challenging and at times gave us a real headache. Over time, we found ways to simplify the process so users could redeem rewards through a less complex, yet still fully understandable journey.
Wireframe
After identifying pain points through user interviews and researching similar mechanisms in other apps, we created a wireframe to illustrate a simpler main flow for redeeming rewards within the app.
WHAT WE DID
We wanted to make the flow shorter and easier for users without removing essential steps or overwhelming them with too much information. Instead of simply cutting pages or adding large blocks of text, we focused on clarity through visuals: using images, icons, and tutorials. This approach ensured that when a user visited the page for the first time, they could immediately understand how the process worked at a glance.
We also designed a filtering system to help users quickly find rewards that matched their available points and tokens, making it easier to identify which ones they could actually redeem.
Final Mockup
Through this approach, we developed the final flow design by integrating insights from user testing and researcher feedback, while applying our design system principles. We also refined key elements, such as the reward chips, to help users easily compare the amount required with the balance available in their wallet.
Conclusion
By the end of the project, we successfully created a clear and simplified reward flow. The results spoke for themselves: fewer users contacted the help center with questions about redeeming rewards, proving that the new process was both effective and user-friendly. Additionally, we noticed an increase in the number of rewards redeemed, and user interviews indicated that the updated flow generated greater interest and engagement among users.