SBI Chiliz

SBI Chiliz introduces users to the world of club crypto tokens, explaining how sports fans can engage with their favorite teams, participate in polls, access exclusive experiences, and learn about the benefits of blockchain-powered fan engagement.

Discover

ROLE

UX/UI Designer

DURATION

A sprint - 2 weeks

GOAL

Promote club tokens in Japan

Redefining Fandom in Japan

Japan has a passionate football fanbase, and we want to bring them closer to the clubs they love. The mission with SBI Chiliz is to introduce Fan Tokens in a way that is engaging, showing Japanese what they can do with our product.

Our Challenge

The main challenge was to create a website that conveys trust and reassurance to Japanese football fans about club tokens, ensuring clarity and transparency in the product offering.

Additionally, the site needed to be fully bilingual English and Japanese, supporting different alphabets while maintaining a consistent and intuitive user experience. All of this had to be designed efficiently so that a polished Figma file could be delivered to the development team on time for implementation.

UX research / benchmarking

I conducted targeted benchmarking to understand how similar products and high-performing markets communicate new concepts.

This included reviewing Japanese marketing sites to study their minimalist layout patterns, as well as analysing crypto product landing pages to see how they introduce technical concepts, reduce first-time cognitive load, and guide users toward a clear next step.

These insights directly influenced our content strategy and page structure decisions.

Landing page development

After gathering requirements from stakeholders and confirming the desired outcomes, we defined a minimal sitemap (3 pages including the homepage) to maximise clarity and speed of understanding.

We intentionally kept the structure consistent across all pages to reduce friction: a hero section delivering the key message, a short content/data block communicating context and value, and a “contact us” form to convert interest into conversation. This approach helped new users understand quickly what the fan token is, why it matters, and how they can engage.

Landing page development

After gathering requirements from stakeholders and confirming the desired outcomes, we defined a minimal sitemap (3 pages including the homepage) to maximise clarity and speed of understanding.

We intentionally kept the structure consistent across all pages to reduce friction: a hero section delivering the key message, a short content/data block communicating context and value, and a “contact us” form to convert interest into conversation.

This approach helped new users understand quickly what the fan token is, why it matters, and how they can engage.

Results

Delivered on Time

Despite a limited timeframe, we successfully delivered a finalized website that met expectations.

Approved by Japanese Collaborators

The site was reviewed and approved by our Japanese partners.

Ready to Be Showcased

The website is now ready to be presented at crypto events to confidently introduce club tokens to the Japanese market.

Next Project

r.margx@gmail.com

Copyrights by Margaux Rol

r.margx@gmail.com